Keynote Speaker Claudia Schiffer
Claudia Schiffer - Supermodel, Face of Chanel
The world knows Claudia Schiffer as Supermodel, a fashion icon and a businesswoman.
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Claudia Schiffer made a breakthrough in the world of supermodels in the 1990s and is also currently one of the biggest names in the fashion industry and beauty business.
Claudia Schiffer’s career
Claudia Schiffer remembers that she was a shy teenager and skinny with her high of 5′ 11″. As a teenager, she never assumed to become a model. Therefore, it came as a huge surprise to the 17-year-old when a modeling scout approached her at a Dusseldorf disco in 1987. He convinced Schiffer and her parents to let her go to Paris to try out modeling.
Claudia Schiffer – Face of Chanel
Her major success came as Chanel’s Creative Director, Karl Lagerfeld, has chosen her to be the face of the brand. Due to the cooperation, she became one of the most attractive and known faces in the world. Karl Lagerfeld was amazed by Claudia. He said, that Claudia is: “all work, very serious, essentially a smooth-running German business machine.” According to Schiffer, her family taught her the best business sense. “I had a good start because my family was behind me,” she explained. “Some models who are just starting do the wrong decisions because they have to do those things to earn money. I was in the position to say, let’s enjoy, do things which I like to do. Besides, it seems to be the right choice.”
As an outcome of her commercial breakthrough, the world’s leading photographers photographed her and she was also featured on over 1000 magazine covers which was a world record. The most influential magazines were Vogue, Cosmopolitan and even Rolling Stone magazine.
The greatest brands
Throughout her career, she has been the face of campaigns for some of the greatest brands in the world. She modeled for Chanel, Ferragamo, Dolce & Gabbana, Yves Saint Laurent – YSL, Alberta Ferretti and L’Oreal and many other brands. Claudia Schiffer was one of the first supermodels – joining colleagues like Naomi Campbell, Christy Turlington and Cindy Crawford- who were on the front of several multi-million dollar campaigns.
Model of the year with 39
Claudia Schiffer turned 40 in 2010. Many other models retire years before this age. But only one year before her 40th birthday, Claudia Schiffer won the Elle Style Awards trophy for Model of the Year. Her approach to the industry is fascinating, her work ethic is a huge inspiration for girls and women all over the world. “The most critical thing is that you see your profession very seriously because it is a business.”
Claudia Schiffer is a Businesswoman:
Schiffer is currently developing her own brand, having founded her fashion line, and is a crucial force behind its creative direction. Claudia started her association with UNICEF by becoming a member of the Arts & Entertainment Support Committee. She is a UK Goodwill Ambassador for the organization.